The internet lynch mob has been out in full force since a user on Reddit called out Bud Light for the leaked release of this bottle as a part of their "UpForWhatever" campaign.
I will be the first to admit that, taken out of context, the label sounds pretty rapey. "The perfect beer for removing 'no' from your vocabulary for the night."
The other thing is that if you've ever set foot in a night club, if a woman is drinking beer, often she's drinking Bud Light. I always wondered why women would drink Bud Light out of a bottle at a bar or night club when you can get beer on tap, and the explanation a woman gave me made perfect sense. She said that women order Bud Light in a bottle, because they would take the bottles out on the dance floor with them and could easily put their thumb over the top. Then you don't have to worry about it spilling, and you don't have to worry about leaving your drink at a table where it could be drugged.
It's such a crazy thing for me to think about, as a man, that someone would have to worry about their drink being drugged. It's not something I generally have to worry about when I go out. Yet, women always have to be thinking about that kind of thing. That's a really fucked up situation to have to be in. Women can't go out and have a good time without having to think about it. It's just a part of their life.
We're very sensitive to anything related to rape culture these days in our society, and rightfully so. A woman shouldn't have to worry about her personal safety and being drugged. She just shouldn't.
Rape-Culture-Beer: Bud Light - The perfect beer to remove "no" from your vocabulary for the night. via Reddit pic.twitter.com/Ftoh08UZxa
— YoungSocialist (@YoungSocialist) April 29, 2015
However, I do disagree that Bud Light was trying to do anything to promote rape by making this bottle. Clearly, they meant removing reservations and staying true to their slogan, being "up for whatever." Unfortunately, because of the shit that women have to put up with, we're now going to assume the worst.
There are times where what people call "political correctness" or being sensitive to cultural, racial, and sexual bias, can go somewhat overboard. It does seem like every day there's a new headline about something that someone did that was offensive. It can get carried a little too far by taking things out of context and blowing them out of proportion.
Not that long ago there was a bunch of people calling out the song Baby, It's Cold Outside because they thought it was promoting rape. The song was written by a husband and wife in 1944 and probably wouldn't have ever thought people would one day accuse the song of promoting rape culture. That's what happens when you take things completely out of context.
While I highly doubt that the people responsible for this slogan condones rape, it does tell me that they really weren't paying attention. I mean, come on... It should have been pretty obvious that there's a huge issue with women having their alcoholic beverages drugged... *cough*Bill Cosby*cough*
They should have had the foresight to get the point of their slogan across by wording it in a different way.
Should we be flipping out about this bottle and calling the people at Anheuser-Busch rapists? No. We can, however, be looking at this as a great opportunity to bring awareness to the fact that rape is a huge problem.