Friday, August 05, 2016

8/05/2016 10:54:00 AM

"Flo" from the Progressive Insurance commercials has become one of the most recognizable figures in advertising. You may have very well known exactly who I was talking about from the name alone. In fact, Ad Age picked her as one of the top ten female ad icons of all time! That might not seem like a big deal, until you look at the list and see what kind of company she keeps. It's quite impressive.

Her bubbly personality jumps off the screen and we're immediately reminded of someone we've encountered in the retail business. Someone who's just a little too excited about something that isn't all that exciting to a normal person. 

As you might have guessed, "Flo" aka actress and comedian Stephanie Courtney isn't exactly as she appears on screen. You've probably seen her in movies and television without even realizing who she was. 

The character was created by the ad agency Arnold Worldwide and even has an Australian counterpart named "Kitty."

This video from Nicki Swift explains more that you didn't know about "Flo."


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